DiscoverAmerica.com currently is designed to serve travelers from the five leading inbound international travel markets to the US: Canada, Mexico, the UK, Germany and Japan. We take privacy matters seriously. We are committed to respecting your concerns about privacy and respect your right to receive only communications that you wish to receive. We have used all commercially reasonable efforts to design our privacy policy so that it is compliant with local laws and regulations in the markets that we serve. If after reviewing our privacy policy you have any questions or concerns please send an email to privacy@discoveramerica.com or send a letter to the following address. We welcome your recommendations, suggestions and feedback.

Travel Industry Association
Att: Discover America LLC
1100 New York Avenue, NW, Suite 450
Washington, DC 20005
United States of America

Browsing
This Web site does not collect personally identifiable information about you unless you voluntarily provide it to us. This means that we will not know your name, your email address, or any other personally identifiable information just because you browse the Web site unless you have created an account for the online travel community and log-in when you access the Web site or access the Web site from a link in an email that we sent to you.

Information We Collect, How We Use It and How You Can Update/Delete it
When we need to collect personally identifiable information from you to provide you with a particular service, we will ask you to voluntarily supply us with the information we need.

Online Traveler Community
If you would like to participate in our online traveler community and share your comments (referred to on the Web site as “stories”) and photos regarding your travel experiences within the United States, we will ask you to create a display/user name and password and provide your email address. Additionally, if you choose to create a “profile” within the online travel community, you may provide us with your city and country of residence, favorite U.S. destination and tell us a little about yourself. “Profile” information is not required to participate in the online traveler community. You can access and review, update, or delete the content you have contributed to the online traveler community at any time.

Emails/Newsletters
It is our intention to only send you email communications that you want to receive. When you provide us with your email address by signing up to receive emails/newsletters, registering for the online travel community, participating in sweepstakes/online games (more information below), providing your email address to us when asking for a travel agent or tour operator to contact you or making a reservation through World Choice Travel (more information below), we will periodically contact you via email and provide information about travel related news and policies, special offers and promotions that may be of interest to you. These communications may also include the promotions of select, reputable third parties with whom DiscoverAmerica.com has a strategic marketing relationship because they offer products or services that we believe would be of interest to you. We may also send you periodic satisfaction or market research surveys. We typically use third party email service providers to send emails. These service providers are contractually prohibited from using your email address for any purpose other than to send related email. Every time you receive an email, you will be provided the choice to opt-out of future emails by following the instructions provided in the email. You may also opt-out by sending a letter to:

Travel Industry Association
Att: Discover America LLC
1100 New York Avenue, NW, Suite 450
Washington, DC 20005
United States of America

Please allow 10 business days for us to process your opt-out and include your email address if you opt-out via postal mail.

Please note that DiscoverAmerica.com will never send you an email requesting your password, credit card number, social security number or other similar personal or private identification information (Personal Information). If you receive an email that looks like it is from DiscoverAmerica.com, but asks you for Personal Information, it is a fraudulent email and you should not reply or provide such information.

Securing the Storage of Information
We treat the Personal Information you provide to us as confidential information. After Personal Information reaches DiscoverAmerica.com, it is stored on a secure server that resides behind firewalls designed to block unauthorized access.

Travel Planning & Reservations Services
To provide you with a method to research and book travel online, we have entered into an agreement with World Choice Travel, a division of Travelocity. If you desire to research and/or book travel through World Choice Travel you will be linked to a DiscoverAmerica.com-branded Web site that is hosted by World Choice Travel. If you choose to book travel, it is necessary for you to provide personally identifiable information to execute the purchase. This information is then provided to the suppliers (e.g., airlines) for processing. We have entered into contracts with World Choice Travel requiring that they secure your personally identifiable information as well as use it only to execute the transactions you request. World Choice Travel uses SSL on pages where you would enter personally identifiable information. SSL ensures that your information is encrypted as it travels over the Internet. This secure mode (SSL) is enabled before any such information is transmitted from your computer. You will know you are in secure mode when the padlock or key icon appears on your computer screen in the locked position. In addition, when accessing a secure server, the first characters of the site address will change from "http" to "https." Personally identifiable information you have supplied directly to World Choice Travel is subject to their privacy statement and practices. Click here to view World Choice Travel’s privacy statement.

Disclosure of Information to Third Parties
In addition to the travel-related services, DiscoverAmerica.com uses the services of third parties, such as interactive marketing agencies, market researchers and email service providers to assist us with marketing and promoting the Web site. These parties are contractually prohibited from using personally identifiable information for any purpose other than for the purpose DiscoverAmerica.com specifies. We do provide non-personally identifiable information to certain service providers for their use on an aggregated basis for the purpose of performing their contractual obligations to us. We do not permit the sale of personally identifiable information.

Cookies and Pixel Tags
Our Website uses "Cookie" technology. "Cookies" are encrypted strings of text that a Web site stores on a user's computer. Our Web site requires the use of a “Session” Cookie when accessing the online traveler community. "Session" Cookies are temporary and are automatically deleted once you close your internet browser. Session Cookies allow you to log-in and then view and update your content throughout the Web site during the same session or visit to our site. Our Web site uses a “Persistent” Cookie to direct you to the correct country/language version of our site for subsequent visits to the Web site. Persistent Cookies remain on your computer until you delete them or are otherwise removed upon expiration. You are routed to a specific country/language version of our site based on your IP address during your initial visit and allowed to select another country/language version of our site if another is more appropriate for your use of the Web site. We do not use Cookies to ascertain any personally identifiable information about you apart from what you voluntarily provide us. Cookies do not corrupt or damage your computer, programs, or computer files.

Pixel tags are not visible to the user of the Web site and consist of a few lines of computer code. Pixel tags are not used to collect any personally identifiable information about you. Our Web site uses pixel tags to track the aggregate number of page views made on our site by all site visitors. Our email service provider uses pixel tags to determine your ability to receive HTML-based email messages. This capability helps our service provider send email in a format you can read. The sensor does not collect or use any other information. Pixel tags also allow us to know how many users open an email and allow our service provider to compile aggregated statistics about an email campaign for us.

Our Web site uses third-party advertising technology to display ads and track the aggregate number of times each ad is displayed. Our third-party advertising technology does not use pixel tags or cookies nor does it collect any personally identifiable information about you.

Sweepstakes and Online Games
On occasion, we conduct sweepstakes and online games that entitle the winners to prizes. Each sweepstakes or online game has it own terms and conditions. Some sweepstakes and online games require you to choose to enter and for others you will be entered automatically if certain elements described in the sweepstakes or online games terms and conditions are met subject to local laws and regulations. As part of entering a sweepstakes or online games certain personally identifiable information such as name and email address will be required. We may use this information to send future communications about specials and offers. As stated in the email section of this privacy statement, every time you receive a marketing email you will be provided the choice to opt-out of future marketing emails by following the instructions provided in the email.

Other Sites
DiscoverAmerica.com is only responsible for the privacy statement and content of this Web site. We are not responsible for the privacy practices or the use of cookies on Web sites that you have accessed this Web site from and to the non-DiscoverAmerica.com Web sites that you may access from this Web site.

Legal Issues
This is a United States Web site and is subject to laws of the United States and the District of Columbia. DiscoverAmerica.com will disclose personally identifiable information without your permission when required by law, or in good faith belief that such action is necessary to investigate or protect against harmful activities to DiscoverAmerica.com associates, or property (including this site), or to others.

DiscoverAmerica.com Changes to Your Privacy Rights
In the future, we may need to change this privacy statement. All changes will be made here so that you will always know what information we gather, how we might use that information and whether we will disclose it to anyone. This statement was last updated on April 8, 2008.