

Amarillo, which means “yellow” in Spanish, is the center of the Texas Panhandle. It offers true Western heritage in a unique geographical setting with wide open spaces and breathtaking sunrises and sunsets.
Indians, conquistadors, buffalo hunters, settlers, cowboys, adventurers, lawmen, gunfighters and the railroad all contributed to the area’s growth and development. That heritage is still felt here, where cowboy is still an honorable profession.
Founded in 1887, Amarillo is one of the first cities in the nation to use the city commission/city manager form of government. The city has more than 300 sunny days a year and some of the cleanest air in the country.
Amarillo is the gateway to outdoor recreation at Palo Duro Canyon State Park, America’s second largest canyon.
Experience western lifestyle and chuck wagon cooking at River Breaks Ranch or Elkins Ranch and revel in local history at the outdoor musical drama TEXAS.
Catch a show or concert at the new Globe-News Center for the Performing Arts, dine along a rejuvenated Polk St. Entertainment District, cruise along Historic Route 66 or eat at the Big Texan Steak Ranch, famous for its “free” 72-oz. steak dinner.
Experience some of Texas’ finest museums: the Panhandle-Plains Historical Museum; Kwahadi Museum of the American Indian; Amarillo Museum of Art; American Quarter Horse Hall of Fame and Museum and the Don Harrington Discovery Center.
See great events like Cowboy Roundup USA (featuring the World Championship Chuck Wagon Cook-off), the World Championship Ranch Rodeo, the Cowboy Mounted Shooting Association World Finals, the America Quarter Horse Association Bayer Senior Select Show, Pirates of the Canyon Balloon Festival and more.